Fifteen minutes may not seem like much time, but it may be more than you think... I wrote and directed this on-air campaign for Geico, tying the brand to NewNowNext.com's coverage of film, fashion, music, and travel.
Logo took to the streets to catch fan's reactions to the launch of Dance Central for Kinect. I love working in the video game space, tweaking it for an unexpected LGBT audience.
These spots are just a few of the many film teases I wrote, produced, and edited for Logo.
I wrote and directed this series of spots tying Miller Lite's "Man Up" to the
dating show, Setup Squad. I played with the macho aspects of the brand
by creating "instant-replay" commentary for unexpected dating disasters.
I never thought I'd see NKOTB and so many drag queens together on one carpet.
I wrote and produced this sizzle highlighting NewNowNext: Music for advertisers during upfront season. I also co-produced and directed the show on-air for two years and helped create flexible brand that would guide Logo's creative direction across several years.
NewNowNext: Music was split off into PopLab, another low-cost, high-value franchise for Logo. I produced, directed, and edited content for the show highlighting music, movies, fashion, and events in pop culture.
One of my favorite image spots I ever cut for Logo's music video and interview show.
I couldn't resist including the first promo I ever produced and directed for Logo. On a budget of $25 (for renting the overhead projector) I put together the first image spots for the show. I also make the first of many appearances in Logo's on-air promos and interstitial content.